Kellogg Category Manager Snacks (Maternity Coverage) in MILAN, Italy

Deploying and executing the cereal category management strategy at country, channel and customer level. Define and lead country cereal model on all aspects of category management to support Category Captaincy and by customers/channel execution


In your role as a Category Manager at Kellogg, you will be:

-Work with Category team to ensure cereal Category Vision and drivers are aligned to business priorities and develop a plan to execute across country.

-Leads the team to deliver best in class engagement and support on all aspects of the cereal/snacks category management strategy to achieve defined targets on range / distribution / assortment / NSV / Mix by channel / customer.

  • Set and deliver the shelf location, layout, enhancement, space objectives fixture segmentation strategies for each channel / customer in the country, in line with cereal/snacks objectives.

  • Drives category captaincy objectives for cereal/snacks.

  • Deliver Sales Fundamentals KPIs for cereal/snacks focusing on share of sku and share of shelf.

  • Ensure all brands have winning POS material in store, including appropriate closure claims at shelf.

  • Embed shopper insights for each country/channel, working with CBU and country I&P.

  • Develop/adapt conceptual selling toolkit using these insights to support delivery of Sales Fundamentals KPIs.

  • Provide shopper insights to each CBU and input into development of CBU Category Strategy toolkits overall and for

major innovations.

-Engagement and support with category and global category management.


As well as a hunger to learn and succeed in the role, to be considered for this position you must be able to meet the following requirements:


  • Experience of major customer engagement/ multi category & multi channel desired.

  • Experience of Category Management processes and tools. IRI skills are required

  • Ability to use relevant software eg. Spaceman and Category / Shopper research understanding

  • Excellent communication and influencing skills. Fluent in Italian is a must.University degree required.

  • Fluency in local language and English is a must.


A need to be flexible with working hours where necessary

Please note that we will only accept applications that are made to us via our Careers site.

Please note that the position is open also for individuals with disabilities (under the Law 68/99 - Italy)

If you experience any difficulty when applying please contact

Please note that the closing date may be subject to change. We will interview suitable candidates as they apply, so please don’t hesitate to take this opportunity to submit your application as soon as possible.

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The Kellogg Company is an Equal Opportunity Employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people.

Title: Category Manager Snacks (Maternity Coverage)

Location: IT-25-Milan (Vimercate)

Requisition ID: SAL008856

Job Function: Sales and Category Management

Job Type: Professional

Closing Date: May 13, 2018, 3:59:00 PM

Relocation Assistance: No