Syngenta Marketing Manager Fungicides and Insecticides in Milano, Italy
Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities.
ROLE PURPOSE 1. Convert the Global CP or Seedcare strategies and the Territory Strategic House into comprehensive 5Y SMS marketing plans 2. Drive SMS’s portfolio decisions for the Territory, influence and align with AT priorities 3. Set strategic product positioning for critical NPI’s and brand repositioning through actionable Brand Plans 4. Provide clear direction for CU campaigns, ensure aligned deployment with Portfolio/Product strategy 5. Form and sustain close partnership with the Territory Technical Expert and Product Biologist to drive effective ways of working with CU Marketing and Field Technical Support counterparts 6. Transfer best practices across CUs
Critical knowledge and experience • 3-5 years experience, in marketing or sales roles in agribusiness • Agronomy and marketing acumen • In depth knowledge of Syngenta and competitors portfolio • Good understanding of regulation and implications on Syngenta and competitors ai/ product
Critical technical, professional and personal capabilities • Analytical, ability to simplify complexities, strategic • Product marketing, market and business planning (MaSE) • Effective grower, channel and influencer segmentation • Develop distinctive value propositions and customer-driven offers • Understand and apply financial measures • Excellent presentation and communication skills, fluent in Italian and English • Strong computer skills
Title: Marketing Manager Fungicides and Insecticides
Requisition ID: 1801504
Other Locations: Spain, Italy, Portugal, Turkey